Tips for Blogging More Seriously

Blogging has become a household term and a business must-have.  While not everyone understands the technical jargon that goes with running a successful blog, most people now understand how crucial it is to their project, business, or organization to have a place on the  web with which to make their presence known and present their personalities and points of view.

Julie and Julia is a good example of this. It’s a movie that originated from a true life tale of Julie Powell, who set out to blog about her experiences cooking each of Julia Child’s 524 recipes from her bookMastering the Art of French Cooking in just 365 days.  Both the book and the movie are incredible - I can say with complete honesty that I have watched the movie more than thrice!

Julie's blog became so popular that she was offered a book and movie deal for her efforts, and she also published her second book. Her success isn't common, but not everyone needs a book and movie deal to make a substantial profit from their blog!

Where Most People Go Wrong

Looking for “blog jobs” online is something many people do these days. They know they love to post on Facebook and they hate their current 8-5 job, so they think they’d love to get hired as an official blogger for a company.

It’s true that more and more companies are coming on board as blog entities – because they understand the value of having a social media presence online, part of which is their blog audience (in addition to Twitter, Facebook, and Google Plus, for example).

But you have to understand that when a company sets out to attract a blogger to represent their business online, they don’t want an amateur blogger. They want someone who understands thebusiness side of blogging – because when you’re a blogger, you’re building a brand (or destroying it, in some unfortunate cases).

When you start looking at professional blogger-for-hire jobs, you’ll see that they want you to understand online marketing fully, they want you to deliver a certain number of blog posts per week (usually five), and sometimes want you to go out and find guest blogging opportunities where you can blog elsewhere and link back to their main blog.

It’s not a good career for someone who is new to blogging and thinks it “might be fun.” This is for seasoned professionals – and sometimes the company will even want to investigate to see what kind of current reach you have with your own content in the social media world.

If you’re already at a company that doesn’t have an online presence, then maybe you can make a suggestion that they allow you to head up that operation. This would give you a little experience so that you could then go out and brag about launching and generating a good buzz for your current company.

Choose a More Rewarding Blogging Career

The do-it-yourself route is far more rewarding when it comes to blogging. It’s something you can do anytime – in the morning before work, on your lunch hour, after work and on the weekends.

Then when it becomes profitable, you can use it to replace your current income and begin blogging full-time.  When you choose this path, you have much more personal satisfaction in your blogging career.

Blogging is a real business when you start pursuing it for financial reasons.  Yes, it gives you much in terms of happiness – but when you’re making money doing something you love, it’s very rewarding.

You have to do your best to treat this like a business from the very start.  If you start blogging haphazardly, then your readers will recognize that it’s an amateur site.  Yes, some will become fans anyway – but others want to know they’re following a leader in whatever niche you choose to blog about.

How do you pick a niche for your blog?  Some blogs have a multitude of topics – from entertainment to fashion to business to health.  You can do that, but unless you have a team of contributors, it’s hard to maintain the momentum needed for a broad blog like this.

A better option might be to narrow down your focus into something that you really love.  It can still be broad – like a women’s health blog for example.  But it’s not as narrow as “everything” or “health in general” (including both genders).

You can even drill down more and go with one form of women’s health, like menopause or pregnancy.  You don’t even need to be an expert in it – it’s all about sharing information and as you learn, you can share!

One thing that’s important is that you make sure that you love whatever topic you’re blogging about.  You should want to wake up every day, eager to get to your computer.

If you dread it because it bores you or it’s depressing, then you won’t help your readers and the blog won’t become profitable for you.

Aside from the overall slant, you get to choose what each individual entry on your blog is all about.  If you were blogging for another company, they might tell you what to blog about each day – even if you found it mundane.

You can set an entire editorial calendar for your blog where you choose which topics are presented to your readers.  (Personally, I use both an online editorial calendar, and an old school wall calendar.  A bit old school, I still like to see my projects straight in front of me as I go about my day, and project reminders written by my own hand.)  You also get to pick the tone for the blog pieces.

For example, let’s take the diet niche.  You could be a fad and trend diet blogger who emphasizes fast weight loss – or someone who harps on the fact that weight loss should just be the adoption of better nutrition and exercise and the pounds should come off slowly. 

From here, I would like to direct you to my post on learning a few ways you can begin to establish a relationship with your readers.  This is so crucial, it is not a step to be missed if you are seriously considering taking up blogging as more than a personal hobby.

Supporting Yourself Financially With Blogging

When you start blogging for profit, you should be consistent with your efforts.  You should blog regularly – daily if possible, but at least several times a week.  There are a few ways you can make money as a blogger.

Build a list from your blog so that whenever you have a new blog post, you can notify people about it.  Also have an RSS system set up for people who use RSS feed readers to get notified of your new content.

Whenever you have a list, it gives you a certain amount of power – the power to instantly communicate with your target audience when you are selling or promoting products.

Because of this, you have to make sure that you don’t abuse that power by spamming their email with useless or irrelevant offers.  If you do this, you build a reputation as a spammer.

Sell ad space for a certain amount of profits. You can arrange a specific area of your blog for ad space that people rent on a monthly basis, paying the ad revenue to you directly.

If you go this route, make sure you have specifics in place to control what kinds of ads can get placed on your blog – all the way down to the colors and animation of it if you want.

Sign up for AdSense, too.  This can help you get clicks and revenue.  You can put different sized ad banners on your blog, from buttons to skyscraper ads.  You can include images or go with just text.

One thing you have to remember whenever you place any ads on your blog is that yes, it gives you some money when people leave your site for somewhere else – but in leaving, it also means someoneelse is capturing their name and email address and selling something to them, not you.

Promote tangible products as an affiliate. You can sign up as an Amazon Associate and promote anything they sell there that they offer a commission on.  Using our menopause example, if you promoted a chilled pillow, you could earn a percentage of each sale from your blog post.

Promote digital products as an affiliate.  Digital products can be found at sites like ClickBank.com.  You can sign up for free and get a hoplink (affiliate link) where you earn around 50% for each sale.  JVZoo is another wonderful affiliate site for online products, and JVZoo also provides the option to you as a seller of your own products.

Create your own products and sell them from your blog.  You don’t have to promote other people’s stuff.  Why not create an info product (eBook, video or audio course) and teach something you blog about in more depth – or in a more comprehensive manner?

Offer services from your blog.  Freelancing like writing, graphics, or other services can be offered right from your blog.  Coaching is something you can offer.  Many people pay top dollar for one on one coaching sessions via Skype or even email!

Blogging can be a very fun and very profitable venture if you approach it correctly.  Don’t make the mistake of flying by the seat of your pants.  If you do this, your blog will be scattered with topics, have no set monetization plan, and you’ll end up unhappy with the effort you’ve put in.

With proper planning and enthusiasm, you’ll never need to look for “blogging jobs” again – in fact, you might be the one putting out feelers for a professional blogger to come onboard and help you with your content needs!  Being in a position of power makes a world of difference.