Do you take the time to listen to what your customers and prospects are saying? Are you aware of what your competition is doing? Do you know what they are talking about and publishing? Are you up-to-date on the latest content trends and the industry news? If you answered no to any of these questions then you need to think about having a content listening plan.
Content Listening Plan
A content listening plan is simply a way for you to track what your customers, prospects, industry leaders, and your direct competition is saying and doing. This is an extremely valuable strategy that lets you listen in to what others are doing, and create content and headlines that are timely, relevant, and offers valuable content for your own customers and prospects.
The Elements In A Content Listening Plan
Keyword Research:
Are you aware that keywords change and evolve very quickly? It's important for you to stay on top of what is trending right now. You should make it a habit to do some keyword research at least once a month. This will ensure you catch the latest keywords and phrases. There are a number of keyword research tools available. Find one you like and use it on a regular basis. Keywords are the backbone of searches: make sure you know what people are searching for.
Social Media Trend Analysis:
Visit as many social media sites as you can, and take note of what people are talking about. Knowing what is hot at the moment helps you identify opportunities. If everyone is talking about a football player who has had numerous concussions, and you have a sports blog, you can write about the hazards of concussions and how to avoid getting hurt.
In this case, you already know what the problem is and can help your niche audience by sharing your knowledge about sports injuries. This is just one example; knowing what is a hot topic can help you draw people to your site. You can also take this trending topic, take your hashtag research tools and find other topic trends.
You want to know what is happening in your industry. Set up a Google alert system to tell you when certain keywords or phrases are used. This not only helps in keyword research but helps you keep track of what your competition is up to.
System Of Delivery:
In order to make use of these elements, you have to choose whether to receive your information through email or have it downloaded onto a database. This is the easy part: using this information to build a larger customer base is the key to your success.
How To Use The Content Listening Plan
Brainstorming and creating a working plan is something that should be done on a consistent basis. You really should plan to sit down once a month and review all the information you have received through your listening plan.
You can do it more often if you know things change that rapidly in your industry. By taking the time to go through your content, you are able to put out timely, relevant content that has value for your audience. Your goal is to respond to what your audience needs, and fill those needs quickly.
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