Your Guide to Filling Your Blog Editorial Calendar

When the time comes that you decide to really dive deep into your blogging, you really want to start off on the right foot. You take the time to find out which platform is best, which plugins will help you make the most of your visitors’ experience – but you get stuck when it comes time to create the actual content for your blog.

You’ll find that many marketers who teach this topic are always talking about themes and plugins – but that’s often because they make a significant commission on the promotion of those tools! 

When it comes time to instruct you on creating content, they’re often just as lost as you are about the process, so you’re left struggling in front of your audience. It can be embarrassing and it can hurt your blog traffic if you start abandoning your blog frequently to wait for inspiration to strike.

You have to take a three-pronged approach to blogging. First, get everything organized. If you’re scattered on your blog, it confuses the readers, search engine spiders – and even you.

How to Write a Kindle Fiction Book

There are a lot of first time authors using Kindle to launch their novel.  They decide that they’re going the Kindle publishing route first, because traditional publishing is difficult to break into.

There are a lot of people trying to publish a book. They have great stories to tell and they write well. Yet, their manuscripts often end up at the bottom of the slush pile and never grab an editor’s attention.

Why is that? Because when you try to get published the traditional way, you’re trying to get a foot in the door at the same time as many thousands of other people.

So the competition is pretty fierce. Not only that, editors can drop the ball. They bypass manuscripts that end up becoming best-selling novels because they make the wrong judgment call about the manuscript.

Many authors who have been overlooked with traditional publishing have found a great deal of success on Kindle – plus, the money is better. With traditional publishing, you only get a small portion of the proceeds.

Picking a Passionate Niche & Finding Time to Work On It

Picking a Niche that Suits Your Passions

When working from home, it’s important to choose a niche that suits your passions. Working in any niche can be more challenging when you don’t like what you’re doing. But when you love what you’re doing, you wake up in the mornings with the energy and the enthusiasm to get to work.

Take a few minutes and consider which niches might fit with your passions. If you’re not sure what your passions are, imagine you have a whole day to yourself. What do you spend it doing?

Would you spend it perfecting new recipes? Exploring your city? Writing movie reviews? If you’re still having trouble, look at your existing hobbies. What do you enjoy doing in your spare time? What do you spend your money on?

Taking a moment to consider what you love doing will help you decide which niche is the best fit for you. Or maybe you recently discovered niche you’re passionate about. What do you do then?

Begin reading and researching. Fully immerse yourself in your chosen niche. Sign up for every email list that you can. It pays off in big ways to know the current issues and events in your niche.

The Instagram Advantage

Instagram is among the most popular of social media networking websites. It brings people together and allows them to share their lives through pictures. But how useful can Instagram be at driving traffic to your site?

Though this may not be the traditional route to getting new visitors, it can certainly be done. Let's discuss a few tips on how you can use this social media site to improve your online visibility.

Use Watermarking Strategically

We typically think of watermarking as a way to prevent digital images from being stolen. However, it can also be used as a form of internet marketing by inserting your web address as the mark. It's important that this mark is dark enough to be noticeable, but transparent enough so that it won't intrude upon the image.

Use Creative Captioning

There is no better way to drive to your website than an excellent caption. Provide a link to your website and interesting description to go along with it. However, you should be careful when using this method. If the link is not relative to the image it could be viewed as spam and inevitably do more harm than good.

The Power of Mind Mapping in Marketing

In order for your marketing to be really effective, it is important that all the strategies that you are using complement each other, as this will really help to get your message across. There are many different avenues of advertising that are available to you such as blogging and social media, and these methods should support each other. This can be difficult to achieve if you are trying to juggle several different methods of advertising at once. One way that this can be made easier is to use a mind map.

What Is A Mind Map?

A mind map can be used to help you plan the different connections that you may be able to use in your marketing. Mind maps are a type of visual tool that can be created by simply using a pen and pencil to write down your ideas. If you prefer to work digitally, then there are various apps and online tools that you can use to create these mind maps.

The 3 Essentials of Authentic Marketing with George Kao

Do you aim to grow your business in a way that is generous, high integrity and expresses your authentic self? 

If your answer is, “Yes,” then I’m excited to invite you to join coach and online marketing expert George Kao for a free virtual seminar. 

George will share key strategies for building a thriving business that allows you to generously share your gifts and build a compelling reputation and genuine trust and goodwill with potential clients without selling out. 

The 3 Essentials of Authentic Marketing: Joyfully Building Your Visibility By Serving Your Audience With Love is free and will help you learn how to generate more business with less effort, while also contributing to the shift our world needs. 

Learn more and register here.

Do You Want Cash or Clicks?

When you stay vigilant with the monitoring of your audience's responses through various marketing campaigns, it won't be long until you begin to get a feel for that which initiates your readers to convert the clicks on their end to sales on your end.

Clicks are certainly paramount (if you aren't getting clicks you won't get sales), however, the most imperative metric to study is your conversion rates.

Early at the onset of the internet, business owners would keep track of hits. If a site owner had a thousand hits, it would be considered to be a success - without calling to mind any other factors.

When you assess your clicks versus cash made, you begin to understand that's it's incredibly important to look at which clicks result in money being earned. This background information about the behavior of your readership is essential to coming to terms with whether your marketing strategy is working well or not.

Today we have great web analytics tools, including but not limited to Google Analytics. We are able to sift through a variety of metrics and create a reliable collection of charts and reports that help to determine the behavior of the average website visitor.